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When to use Brand Kits

Brand kits provide another level of customization to your digital Giftogram emails.

Updated over 2 months ago

Brand kits in Giftogram help maintain a consistent look and feel across all your digital Giftogram campaigns.

What makes up a Brand Kit?

Brand kits package the following assets into a single brand image:

  • Header logo

  • Background color

  • "Redeem" button color

  • Sender names

  • Messages

When to create a new Brand Kit?

Create a new brand kit whenever you need to juggle multiple brand identities or run campaigns that need their own unique style. For example, if you’re handling different brands, departments, or projects, separate brand kits help keep everything looking consistent and on-brand for each group. It’s also great for targeted campaigns where you want to tweak the look and feel to better connect with different audiences.

If you’re working with just one brand identity, there’s no need to create multiple brand kits. Editing the default brand kit allows you to easily make simple updates like adding a logo and adjusting colors.

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