What is a standard campaign?
Standard Campaigns lets you preselect frequently used attributes for efficiency or limit settings for your invited users. It is also an easy way to enhance reporting and track spending across different programs. Looking to automate your gifting? Learn more about Smart Campaigns here
How to create a standard campaign
From the Manage Campaigns section of your account, select Create Campaign at the top right of the page. Next, select Standard Campaign to begin applying your settings to your new campaign.
After you name your new campaign, you can begin building it by selecting each of the following campaign details:
Select your distribution type.
Choose how recipients will receive their Giftograms. You can select one or more of the following options:
Email – Delivers directly to the recipient's inbox.
SMS – Sends the gift via text message to a mobile number.
Physical – Prints and ships the Giftogram and greeting card.
Who should users be allowed to send gifts to?
Decide which recipients users are allowed to gift:
All Recipients (Most Common) – No restrictions; users can send to any valid recipient.
Limited Recipients – Restrict gifting to specific groups of saved recipients.
Set which gift card catalogs users can offer recipients.
Determine which gift card catalogs users can offer:
All Catalogs (Most Common) – Users can choose from all available catalogs.
Limited Catalogs – Restrict access to a specific set of catalogs.
Note:
To add a catalog to your account, please contact Customer Support. Any combination of our gift cards can be included in a catalog and added to your account.
If you do not see the currency you need, make sure that it is activated in your account's Admin Settings.
Define which denominations users can send.
Select the gift amounts users can send:
All Denominations (Most Common) – Users can choose from the full range of available values ($5 - $500).
Limited Denominations – Restrict to specific, pre-approved denominations by range or by selecting specific amounts.
Select which Giftogram designs users can use.
Choose which card designs users can select:
All Designs (Most Common) – Full access to the Giftogram design library.
Limited Designs – Limit selection to a curated group of approved designs. You can select multiple designs or even entire categories.
Apply a Brand Kit
Brand Kits allow you to customize the logo and colors for your gift emails and store your different sender names and messages. Learn how to create Brand Kits
Set Sender Name permissions.
Choose how sender names are handled:
All Sender Names (Most Common) – Users can choose from brand kit sender names or enter a custom name at checkout.
Set a Single Sender Name – Lock in one sender name for brand consistency.
Configure gift message settings.
Decide how messages are added to each Giftogram:
All Messages (Most Common) – Users can write a message or choose from pre-approved options.
Set a Single Message – Use one consistent message for all gifts in this campaign.
Select Recipient Reactions settings.
Choose if your recipients can send reactions to the gifts sent through your campaign:
Allow Reactions (Most Common)
Recipients will be able to show their appreciation with a reaction emoji.Disable Reactions
Recipients will not be prompted to send a reaction when redeeming their gift.Choose at Checkout
Users can decide at checkout if they would like recipients to send reactions.Click here to learn more about Recipient Reactions
Set Shipping Address Rules (for Physical Gifts)
Decide where physical orders can be shipped:
All Addresses (Most Common) – Users can ship to any valid address.
Limited Addresses – Restrict shipping to a predefined list of addresses.
Configure Advanced Permissions
Require Admin Approval - Enable this setting to require a team admin to approve orders before they are sent.
One-Time Gifting - Enabling One-Time Gifting prevents recipients from receiving more than one gift through the campaign.